The Objective
Intima leveraged Douyin’s Big Brand Surprise Day and celebrity partnership to drive breakthroughs in brand exposure and sales.
Intima aimed to awaken awareness of feminine intimate health among women by collaborating with celebrity Zhang Yuxi, tapping into the trending variety show and high-traffic IP.
The brand sought to inspire a new lifestyle perspective for women, create a full-funnel marketing integration across Douyin and beyond, and ultimately achieve dual breakthroughs in visibility and conversion.
The Solution
Intima invited Zhang Yuxi to advocate for a new perspective on intimate care, combining celebrity and top creator endorsements with a “short video + livestream” strategy.
Over 300 creators seeded product awareness while a matrix of four livestreaming rooms maximized sales conversion, boosting sales content effectiveness by 819%.
Douyin-exclusive product launches topped the imported personal care rankings, while GMV outside the platform increased by 50%.
The campaign extended to Weibo, Xiaohongshu, and offline landmark advertising in Shanghai, amplifying the brand voice.
Overall, Intima achieved 5x sales growth, a 233% increase in brand audience assets, and established Intimapro as a rising star in the intimate care sector.
Ad Products
