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Case Study

Guides, tips, and other useful bits of information to help you get the most from Ocean Engine.

Olly & Nutrafol

Discover how Unilever accelerated cross-border growth on Douyin EC Global, using Chinese creators and livestreaming to boost GMV for OLLY and Nutrafol.

+59.12M
CNY GMV
+100M
Impressions
6.5x
YoY LIVE performance
University of Birmingham

From impressions to in-person engagement, this campaign shows how digital ads on Douyin can drive meaningful student recruitment results.

534,778
impressions
3,644
clicks
0.68%
CTR
Inne

Learn how German children's nutritional brand Inne leveraged origin storytelling and livestreaming to reach parents on Douyin in China.

160%
YoY sales growth
¥30M+
GMV in 7 days
102%
growth in 618 GMV
Little Umbrella

Leveraging influencer marketing and livestreaming in China to scale to over 10M RMB in monthly GMV on Douyin.

¥10M
monthly sales
70,000
new followers
220,000
new Douyin E-commerce customers
GLOBAL E-SHOP

Surpassing ¥500K in sales with a 17-hour livestream during Global Brand Trend Week

¥500K
GMV
15K
Daily viewers
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Total: 32 results

Discover how Unilever accelerated cross-border growth on Douyin EC Global, using Chinese creators and livestreaming to boost GMV for OLLY and Nutrafol.

From impressions to in-person engagement, this campaign shows how digital ads on Douyin can drive meaningful student recruitment results.

From trial user to power user, LNER leveraged performance advertising on Douyin and Chinese KOL content to achieve over 350% GMV growth during its peak summer season.

Learn how German children's nutritional brand Inne leveraged origin storytelling and livestreaming to reach parents on Douyin in China.

Leveraging influencer marketing and livestreaming in China to scale to over 10M RMB in monthly GMV on Douyin.

Surpassing ¥500K in sales with a 17-hour livestream during Global Brand Trend Week

Intima leveraged Douyin’s Big Brand Surprise Day and celebrity partnership to drive breakthroughs in brand exposure and sales.

Through influencer collaborations, targeted ads, and product bundling, Off&Relax increased new customers by 1,100% during its Douyin Double 11 campaign.

ChildLife Redefines the Playbook for a Successful Product Launch in China

EA Sports FC Promotion Attracts 43,000 Mission For All Videos During CNY

A2 Ranks No. 2 in Cross-Border Infant Formula with Octonauts Collab

How China's Summer Helped Little Umbrella Grow GMV by 127.5%

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