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Case Study

Guides, tips, and other useful bits of information to help you get the most from Ocean Engine.

GLOBAL E-SHOP

Surpassing ¥500K in sales with a 17-hour livestream during Global Brand Trend Week

¥500K
GMV
15K
Daily viewers
Intima

Intima leveraged Douyin’s Big Brand Surprise Day and celebrity partnership to drive breakthroughs in brand exposure and sales.

Sales growth
233%
Increase in 5A audience
Top 1
Personal Care Bestseller
Off&Relax

Through influencer collaborations, targeted ads, and product bundling, Off&Relax increased new customers by 1,100% during its Douyin Double 11 campaign.

+1,100%
New customers
+1600%
GMV
No 1
Personal care category
ChildLife

ChildLife Redefines the Playbook for a Successful Product Launch in China

2ranks
Category Top 10
28x
New product sales growth
No. 1
Store GMV growth
EA Sports (EA Sports FC)

EA Sports FC Promotion Attracts 43,000 Mission For All Videos During CNY

+130M
Trending topic video views
+43K
Trending topic videos
+1.01M
Likes/comments/shares
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Total: 27 results

Surpassing ¥500K in sales with a 17-hour livestream during Global Brand Trend Week

Intima leveraged Douyin’s Big Brand Surprise Day and celebrity partnership to drive breakthroughs in brand exposure and sales.

Through influencer collaborations, targeted ads, and product bundling, Off&Relax increased new customers by 1,100% during its Douyin Double 11 campaign.

ChildLife Redefines the Playbook for a Successful Product Launch in China

EA Sports FC Promotion Attracts 43,000 Mission For All Videos During CNY

A2 Ranks No. 2 in Cross-Border Infant Formula with Octonauts Collab

How China's Summer Helped Little Umbrella Grow GMV by 127.5%

Inne’s Global Brand Trends Week Campaign Drives ¥20M in GMV on Douyin E-commerce Global

How a ‘No-Allergy’ Formula Became a Cross-Border Sensation in China

Ferrolip Hits No. 3 in Baby Nutrition During Douyin E-Commerce Global's Trends Week

Women's Personal Care Brand Skyrockets ROI by 155% in 5 Months

Olaplex Partners with Cheng Yi to Promote Chinese New Year Livestream

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