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Case Study

Guides, tips, and other useful bits of information to help you get the most from Ocean Engine.

Off&Relax

Through influencer collaborations, targeted ads, and product bundling, Off&Relax increased new customers by 1,100% during its Douyin Double 11 campaign.

+1,100%
New customers
+1600%
GMV
No 1
Personal care category
ChildLife

ChildLife Redefines the Playbook for a Successful Product Launch in China

2ranks
Category Top 10
28x
New product sales growth
No. 1
Store GMV growth
EA Sports (EA Sports FC)

EA Sports FC Promotion Attracts 43,000 Mission For All Videos During CNY

+130M
Trending topic video views
+43K
Trending topic videos
+1.01M
Likes/comments/shares
A2 Milk

A2 Ranks No. 2 in Cross-Border Infant Formula with Octonauts Collab

2.25M
RMB in GMV
+127.5%
GMV growth vs. previous month
No. 2
Cross-border milk powder
Little Umbrella

How China's Summer Helped Little Umbrella Grow GMV by 127.5%

2.288 M
RMB in GMV
+127.5%
GMV growth
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Total: 25 results

Through influencer collaborations, targeted ads, and product bundling, Off&Relax increased new customers by 1,100% during its Douyin Double 11 campaign.

ChildLife Redefines the Playbook for a Successful Product Launch in China

EA Sports FC Promotion Attracts 43,000 Mission For All Videos During CNY

A2 Ranks No. 2 in Cross-Border Infant Formula with Octonauts Collab

How China's Summer Helped Little Umbrella Grow GMV by 127.5%

Inne’s Global Brand Trends Week Campaign Drives ¥20M in GMV on Douyin E-commerce Global

How a ‘No-Allergy’ Formula Became a Cross-Border Sensation in China

Ferrolip Hits No. 3 in Baby Nutrition During Douyin E-Commerce Global's Trends Week

Women's Personal Care Brand Skyrockets ROI by 155% in 5 Months

Olaplex Partners with Cheng Yi to Promote Chinese New Year Livestream

The Chinese version of Talking Tom Gold Run amassed 21.7 million video views with a Chinese New Year marketing campaign on Douyin.

Samyang spiced things up with a K-Pop global dance challenge.

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