Privacy Policy

【Beijing Ocean Engine Information Technology Co., Ltd.】and its affiliates (hereinafter collectively referred to as “we”), understands the importance of your personal information and will protect your personal information and privacy pursuant to applicable laws. This Privacy Policy describes how we collect, use, and process your personal information.

Note: Please read and understand this Privacy Policy carefully and make the appropriate choices prior to your use of Ocean Engine and its services. Your acceptance of this policy is a prerequisite for your use of Ocean Engine. You may contact us through【】if you have any questions, comments, or recommendations about the terms of this Privacy Policy.

This Privacy Policy will help you understand that:

1. Your personal data will be collected and used in compliance with this Privacy Policy.

2. We will collect and use the personal information necessary for us to provide you with the specific functions and services that you actively use or have enabled.

3. This privacy policy applies to the products and services provided to you by the Ocean Engine platform (including the Ocean Engine official website and the Ocean Engine application). If you use one or several services provided to you by us or an affiliated company and the service has its own privacy policy, the corresponding service or product shall apply the corresponding privacy policy; on the other hand, if no independent privacy policy has been established, this policy shall also apply to this part of the product or service.

4. The following provisions will help you understand in detail how we collect, use, store, transfer (if applicable) and protect personal information. Also, will help you to understand how to access, copy, delete, correct, and withdraw authorized personal information. Please pay particular attention to the important personal information terms highlighted in bold.

Table of Contents:

1. How we collect and use your personal information

2. How we use cookies and other similar technologies

3. How we store your personal information collected from you

4. How we share your personal information collected from you

5. How we protect your personal information

6. Minors

7. Revisions

8. Contacting us

9. Jurisdiction Specific Supplemental Terms

1. How We Collect and Use Your Personal Information

The information we collect or ask you to submit will be used for: Ensuring the regular operation of the product; Providing different functions and services; Optimizing and improving products and services; Ensuring the security of products, services, and users; Complying with applicable laws.

We will collect the information that you voluntarily provide or that is automatically generated as you use functions or accept services as follows:

  1. 1)Operation and Safe Operation/Guarantee

    To ensure the regular operation of the software and its services when you use Ocean Engine and its related services, we may collect information such as IP address and operation log when you use Ocean Engine’s official website. Please be aware that the collection of such information is necessary and essential to the normal operation of the services and the product we provide.

    To help us better understand the operation of the “Ocean engine” and related services and in order to ensure the safety of operation and provision of services, we may record network log information.

  2. 2)Information We Collect When You Use Our Products or Services

    When you contact us to reach cooperation, we may store information such as your name, agent identity, mobile phone number, as well as your company name, business email, company website, your region/country/industry, and the estimated annual budget of advertising in China according to the “Contact Us” Page you filled in.

    When you contact us we may also store information such as your correspondence, contact information to contact you back, help you solve your problem, or record how the problem was resolved and the outcome.

  3. 3)Changes in The Purpose of Collecting and Using Personal Information

    Please understand that with the development of our business, there may be adjustments and changes to the functions and services provided by [Ocean Engine]. In principle, when a new function or service is related to the function or service we currently provide, the personal information collected and used will be directly or reasonably related to the original processing purpose. In scenarios that are not directly or reasonably related to the original processing purpose, when we collect and use your personal information, we will once again inform you in accordance with the requirements of laws through page prompts, interaction procedures, and agreement confirmation methods and get your consent, if this is the applicable legal basis.

2. How We Use Cookies and Other Similar Technologies

Cookies and other similar technologies are commonly used throughout the Internet. We may use such technologies to store one or more cookies or anonymous identifiers on your device whenever you use Ocean Engine or its services to collect and store data generated when you access and use the service. Details of our use of cookies and similar technologies can be found in the Cookie Policy.

3. How We Store Personal Information Collected from You

In accordance with the applicable laws and regulations, we store personal information collected from you in multiple jurisdictions, including the United States and Singapore. Whenever we transfer personal data to other jurisdictions, we will ensure that such personal data is transferred in accordance with this Policy and as permitted by applicable data protection laws.

We will retain your personal information for the length of time needed to fulfill the purposes for which such personal data was collected from you. For example, for such time as is necessary to provide you with the Services, to comply with applicable legal, tax or accounting requirements, for our ongoing product improvement purposes or other legitimate business purposes. Beyond such period, we will delete or anonymize your personal data, unless otherwise required by applicable laws or regulations.

4. How We Share Your Personal Information Collected from You

  1. 1)Analysis and Statistics

    In order to analyze the use and performance of our websites, our partners may need to use information such as your browsing behavior on the page or overall usage information.

  2. 2)Transfer

    As our business grows, we may undergo acquisition, merger and reorganization, and your personal information may be transferred as a result. We will continue to protect your personal information in compliance with the security standards provided in this Privacy Policy should any of the above changes occur, or we shall require the successor to be bound by this Privacy Policy; otherwise, we will require the successor to obtain your authorization and consent again, if this is the applicable legal basis.

  3. 3)Disclosure

    We will not publicly disclose your personal information unless required to do so by applicable laws or only after obtaining your authorization. Any personal information disclosed will be protected using industry-standard security practices.

5. How We Protect Your Personal Information

  1. 1) We value your personal information security and endeavor to implement reasonably effective security practices (in both technical and administrative) to protect your personal information against any misuse or non-consensual access, disclosure, use, change, loss, or breach.

  2. 2) We will protect your information by implementing reasonable effective practices in compliance with peer companies standards, including without limitation encryption technology and anonymization, and adopt protection mechanisms to prevent your personal information from malicious attacks.

  3. 3) We will establish a security department, a security management system, and data security procedures to ensure your personal information security. We have a strict data usage and access system to ensure that only authorized persons are allowed to access your personal information and will perform data and technology security audits on a regular basis.

  4. 4) Even though every effort is made to follow and improve security practices, it is impossible to ensure 100% information security due to technological limitations in Internet technologies and the numerous malicious means that exist. However, we will endeavor to ensure the security of any personal information you provide to us, implementing the above-mentioned reasonably effective practices and complying with all legally mandated standards.

  5. 5) You acknowledge and understand that the system and communication network through which you access our services may face issues due to reasons beyond our control.

6. Minors

Ocean Engine is intended for use and sale on a business to business basis and are not aimed at or suitable for use or purchase by anyone below the age of 18 years or the age of majority in your jurisdiction. If you are below 18 years of age or the age of majority in your country, you must not use our service.

If you think that we have unintentionally collected information about minors, please contact us so that we can delete this information as soon as possible.

7. Revisions

Ocean Engine and its services may be updated and changed occasionally to allow us to provide you with better services. We will periodically revise this Privacy Policy, and any such revisions will be deemed a part of this Privacy Policy and shall have the same legal effect as this Privacy Policy.

We will publish the updated version of this Privacy Policy to the Ocean Engine application and official website after any updates, and we will notify you of the updated policy through the official website ( or in other appropriate manner to allow you to understand the latest version of this Privacy Policy before the updated terms take effect.

8. Contacting us

Contact us by【】if you have any questions, comments, or recommendations for the protection of personal information or this Privacy Policy. We will review the issue and reply as soon as possible, within the legal deadline, after verifying your user identity.

9. Jurisdiction Specific Supplemental Terms

EEA and UK

If you are using our Website, Platform or Services as a resident of European Economic Area or the United Kingdom, the following additional terms will apply.

1. Legal Basis for Processing

1.1. Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it.

1.2. However, we will normally collect personal data from you only (i) where we need the personal data to perform a contract with you (i.e., to provide you with the Services), (ii) where the processing is in our legitimate interests or those of a third party (such as your employer to whom the Services are provided) and not overridden by your rights, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal data from you or may otherwise need the personal data to protect your vital interests or those of another person.

1.3. If we ask you to provide personal data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal data is mandatory or not (as well as of the possible consequences if you do not provide your personal data).

1.4. If we collect and use your personal data in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate, improve and ensure the security and functioning of our Website, Platform and Services, communicating with you as necessary to provide our Services to you, undertaking marketing activities or for the purposes of detecting or preventing illegal activities.

2. International Transfers

2.1. Your personal data may be transferred to, and processed in, countries other than the country in which you are resident.

2.2. Specifically, our servers are located in Singapore and the United States, and our affiliates, business partners and service providers operate around the world. This means that when we collect your personal data we may process it in any of these countries.

2.3. However, we have taken appropriate safeguards to require that your personal data will remain protected in accordance with this Policy. These include implementing standard contractual clauses, such as the European Commission’s Standard Contractual Clauses, for transfers of personal data between affiliates. We have implemented similar appropriate safeguards with our service providers and business partners and further details can be provided upon request.

3. Your Rights

3.1. You have the following data protection rights:

  • Right to access your personal data or obtain the confirmation that we process your personal data;

  • Right to request the correction of incomplete, inaccurate or outdated personal data and the anonymization, blocking or erasure of unnecessary or excessive personal data or of the data processed in noncompliance with the provisions of the law;

  • You can oppose to the processing of your personal that violates the law or request portability of your personal data to another service or product supplier according to the regulation to be issued by the Brazilian National Data Protection Authority;

  • If we have collected and process your personal data with your consent, then you can withdraw your consent at any time and request erasure of personal data processed, except in the events of retention of data prescribed by law. Withdrawing your consent will not affect the lawfulness of any processing we carried out prior to your withdrawal, nor will it affect processing of your personal data carried out in reliance on lawful processing grounds other than consent.

  • You have the right to obtain information about the entities with whom we share your personal data and about the possibility of refusing consent and the respective consequences;

  • You can request the revision of decisions taken solely based on automated processing of your data;

  • You have the right to complain to a data protection authority about our collection and use of your personal data.

3.2. You can exercise these rights by contacting our DPO【】.[BBL3]

3.2.1 Before we respond your request, it is possible that we request some information to confirm your identity.

3.3. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

4. Terminating your Account

After your Account is terminated, we will delete or anonymize your personal data in our possession or under our control pursuant to this Policy, except when the retention of the personal data is necessary for the fulfillment of a legal or regulatory obligation or in other cases justified by law.

5. Data Security and Breach Notification

In circumstances where we become aware of any occurrence of failure relating to your personal data that is under our control (including if there is any incident relating to encrypted data sent to us which becomes readable), we may notify you and the Brazilian Data Protection Agency, in writing, if required by law upon becoming aware of such incident.


This Policy applies to all users of the Ocean Engine platform, including California residents. As a California resident, there are certain additional provisions that may apply to you as a natural person who is acting as an employee, owner, director, officer, or contractor of a company, partnership, sole proprietorship, non-profit or government agency, the additional provisions that may apply to you as a California resident are more limited. The following terms used in this section and not otherwise defined have the meanings given to such terms under the California Consumer Privacy Act of 2018 (CCPA): “personal information,” and “sale.”

No Sales. We do not and have not in the last twelve (12) months sold personal information about you.

Freedom from Discrimination. You may have the right not to be discriminated against for properly exercising any rights under the CCPA that are applicable to you.

Rights Relating to Direct Marketing. You may be able to request certain details about our disclosure of information about you to third parties for their own direct marketing purposes during the preceding calendar year. This request is free and may be made once a year.

Exercising Your California Privacy Rights. You may submit a request to access or delete the information we have collected about you by contacting us at:【】. You may be entitled, in accordance with applicable law, to submit a request through an authorized agent. To designate an authorized agent to exercise choices on your behalf, please provide evidence that you have given such agent power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We will respond to your request consistent with applicable law and subject to proper verification. We will verify your request by asking you to send it from the email address associated with your account or to provide information necessary to verify your account. We do not discriminate based on the exercise of any privacy rights that you might have.

Do Not Track. Given a lack of industry consensus and standardization, we do not respond to browser ‘Do Not Track’ (DNT) signals.