Trends & Insights

Trends, insights and other useful bits of information to help you get the most from Ocean Engine.

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Total: 14 results

With video effects, banner ads, and branding templates, Jianying ( 剪映) is the perfect app for advertising and influencer marketing in China.

September 20, 2023
Blog, Douyin

From trending Douyin hashtags to a surge in livestream activity, explore the latest forces shaping China's luxury goods industry online.

August 25, 2023
Blog, Douyin

Gain a competitive edge with Ocean Insights' research on emerging product categories and consumer trends on Douyin in China's mother & baby care industry.

August 16, 2023
Blog, Douyin

Learn now how to access China's leading social video search engine to grow your audience in Asia through Douyin search ads.

August 14, 2023
Blog, Douyin, Event

Experts share successful strategies to assist global brands break into China's cross-border market, including interest-commerce on Douyin.

July 27, 2023
Blog, Douyin, Event

China's leading short video platform, Douyin, experiences a surge in content related to Japan and cross-border e-commerce sales for Japanese brands.

July 20, 2023
Blog, Douyin, Event

Planning to advertise in China? Set your marketing calendar and learn the intricacies of content marketing and social media marketing in China.

June 25, 2023
Blog, Douyin

Learn the latest marketing techniques for KOL and influencer marketing in China by using Xingtu and Douyin's content solution packages.

May 31, 2023
Douyin, Event

Catch up on the latest insights from the 2023 Inbound Marketing Summit hosted by Ocean Engine, including Douyin livestreaming and social commerce trends.

March 23, 2023
Blog, Douyin

Learn the latest GenZ video and e-commerce trends on Chinese short-video platform and how you can take advantage of Gen Z behavior on Douyin.

February 13, 2023

Learn how to leverage Douyin and in-app tourism marketing features such as KOL marketing to drive tourism from China in the new travel era.

February 10, 2023

Douyin ( 抖音) is the most popular short-video app in China. With built-in e-commerce and livestreaming, Douyin is a vital advertising channel.

January 11, 2023
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