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Leveraging Content to Win People’s Hearts

Toutiao is one of China’s most popular content discovery platforms. Our personalized recommendation system revolutionizes the way people discover and consume the content they love. We now cover 100+ verticals, including sports, health, education, and more, across all sorts of formats. From images and audio, to videos and novels, there’s truly something for everyone on Toutiao.

100+

Content Verticals

2.3M+

Creator Accounts

5B+

Creator Content Views

Catering Diverse Reading Desires with a Holistic Approach

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Embracing Every Form of Expression

Articles

Micro Toutiao (posts)

Videos

Q&As

Livestreams

Columns

Embracing Every Form of Expression
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Rich Information that Educates and Inspires

Over 2 million creators post content every week

Over 1.5 million pieces of content are posted every day

toutiao vertical coverage
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Resonating Insights Amplified by Credibility

Public Media Channels

Celebrities

Industry Professionals

Key Opinion Leads

Creative Talents

Key Opinion Customers

Resonating Insights Amplified by Credibility

Ad Solutions: Unlock Success with our Powerful Products

Effectively reach your audiences with precise, multi-level engagement, and repeated, resonating touchpoints. Gradually build brand awareness and guide your audiences along their journey towards conversion.

Open Screen Ads

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Brand Takeover
Top Search
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Brand Takeover
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Top Search

Maximizing Visibility and Impact

Maximizing Visibility and Impact

When users open the Toutiao App, a full-screen Splash Screen Ad is displayed, showcasing your brand with a bang and boosting brand exposure. Available for various interactive and creative formats.

When users open the Toutiao App, a full-screen Splash Screen Ad is displayed, showcasing your brand with a bang and boosting brand exposure. Available for various interactive and creative formats.

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Brand Takeover
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Top Search

In-Feed Ads

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Toutiao in feed ads
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Image
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Carousel
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Video

Maximizing Visibility and Impact

Maximizing Visibility and Impact

When users open the Toutiao App, a full-screen Splash Screen Ad is displayed, showcasing your brand with a bang and boosting brand exposure. Available for various interactive and creative formats.

When users open the Toutiao App, a full-screen Splash Screen Ad is displayed, showcasing your brand with a bang and boosting brand exposure. Available for various interactive and creative formats.

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Image
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Carousel
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Video

Search Ads

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Toutiao Search ads
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Brand Zone
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Auction Search Ads

Closing the Loop with Active Search

Closing the Loop with Active Search

Optimize your ads for those who are actively searching for something through keywords. By finding the intersection between those who are searching and those who are passively consuming information, you can more effectively convert your audiences.

Optimize your ads for those who are actively searching for something through keywords. By finding the intersection between those who are searching and those who are passively consuming information, you can more effectively convert your audiences.

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Brand Zone
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Auction Search Ads

Maximizing Content Impact:
Rely on Rich IP Projects to Accelerate Brand Awareness

Finance

Finance

AutoFinance

AutoFinance

Technology

Technology

Culture

Culture

Science

Science

Travel

Travel

Enterprise

Enterprise

Gaming

Gaming

Health

Health

Start advertising on Toutiao

*We accept Non-Chinese Business License for account opening.