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Grow Your Business by Winning on Douyin

Douyin is China’s leading destination for short-form videos. Over the years, Douyin has evolved beyond short video to become a platform that incorporates livestream, e-commerce, longer-form video, and more. With a passionate and highly active community, Douyin welcomes brands to join the conversation with native, resonating content.

600M

Douyin DAU

400M

Search DAU

22M

Paid Creators

Ad Solutions: Leans in Entertaining Experience

Audience Expansion

Interest Seeding

Active Search

Livestream

Viral Movement

TopView
Brand Takeover
In-Feed Ads

Audience Expansion

On Douyin, getting discovered is easy, efficient, and effective! By leveraging the powerful forces of content + placement, Douyin helps brands be memorable and gain their competitive edge. Our competitive edge is the ability to help you find yours.

TopView

Brand Takeover

In-Feed Ads

Content Service
Content Promote
Business Account

Interest Seeding

Native content is key to appealing to Douyin audiences. To truly resonate, there’s no better way than to partner up with a creator in our community who can speak to your audiences authentically.

Content Service

Content Promote

Business Account

Search Ads
Search Brand Zone
Trending Topic

Active Search

Keywords that are used in active searches make for great insights into your users’ interests. Get in front of a more intentional, curious audience with the messaging that they’re more likely to care about.

Search Ads

Search Brand Zone

Trending Topic

TopLive
Video Live
FeedsLive

Livestream

Livestreams are the perfect way to show your genuine personality and drive engagement. Use video content to encourage viewers to visit your live room during your live shopping event or show. Short video + livestream make for a winning combination!

TopLive

Video Live

FeedsLive

Branded Hashtag Challenge
Mission for All
Branded Effect
IP Sponsors

Viral Movement

Launch a brand-sponsored viral movement by rallying participation. Invite users to create their own video content and interact with your brand. This is a great way to generate mass exposure, attention, and brand engagement.

Branded Hashtag
Challenge

Mission for All

Branded Effect

IP Sponsors

Douyin E-Commerce: Where Passion Turns to Purchase

Douyin Lite Shop
Douyin Lite Shop
Douyin Lite Shop
Douyin Lite Shop

Boost sales and unleash your full potential directly through the in-app Douyin Lite Shop on your Business Account. You’ll unlock both instant results and sustainable growth!

Douyin Lite Shop
Video Shopping
Video Shopping
Video Shopping
Video Shopping

Display shoppable content that users are likely to be interested in.

Video Shopping
Live Shopping
Live
Shopping
Live Shopping
Live Shopping

Launch a livestream to speak directly to your audiences, win them over, and drive sales.

live shopping
Creator Influence
Creator Influence
Creator Influence
Creator Influence

Embrace the creator community to influence and spark curiosity on behalf of your brand. Through creators, brands can form lasting relationships with loyal audiences.

Creator Influence
Ocean Engine Shopping Ads
Ocean Engine Shopping Ads
Ocean Engine Shopping Ads
Ocean Engine Shopping Ads

A fully integrated E-Commerce advertising platform empowers Douyin Lite Shop owners to leverage marketing initiatives to expand their opportunities.

Ocean Engine Shopping Ads

Creator Partnerships: Powerfully Authentic

Creator Partnerships: Powerfully Authentic

Creators reflect the heart and soul of our culture, having developed an expertise in almost every niche topic. As authorities in their respective topics, they’ve gathered high levels of audience trust and loyalty. Any brand can find their perfect creator match, regardless of industry. What are you waiting for? Get started today!

3.2M

influential creators (10K+ followers)

430B

total creator followers

26

industries covered

Creative Inspiration

See How

Beauty & Makeup

Brand Advertise on Douyin

Beauty & Makeup

A+CTR

Beauty & Makeup

A+CTR

Beauty & Makeup

A+CVR

Beauty & Makeup

A+Trending

Photo Editing

A+Impression_CVR

Photo Editing

A+Trending

Photo Editing

A+CTR

Photo Editing

A+Trending

Sports & Fitness

A+CVR

Sports & Fitness

A+Trending

Sports & Fitness

A+CTR

Sports & Fitness

A+View Completion Rate

Gaming

A+CTR

Gaming

A+Impression

Gaming

A+CVR

Gaming

A+Trending

Food & Beverage

A+CTR

Food & Beverage

A+Follower Boost

Food & Beverage

A+CVR

Food & Beverage

A+Trending

Healthcare

A+Trending

Healthcare

A+CTR

Healthcare

A+CTR

Healthcare

A+ROI

Mother & Infant

A+CTR

Mother & Infant

A+Impression

Mother & Infant

A+View Completion Rate

Mother & Infant

A+CVR

What’s New

Get cutting-edge news, marketing inspiration and insights from Ocean Engine.

Product seeding offers a powerful digital marketing solution for helping e-commerce brands make sales on apps like Douyin.

Learn the newest e-commerce strategy to supercharge sales, enhance brand image, and engage Chinese consumers with brand livestreaming on the Douyin app.

This 3-part series takes you behind the scenes of China's e-commerce industry, exploring brand livestreaming, product seeding, and product venue approach.

Start Advertising on Douyin

*We accept Non-Chinese Business License for account opening.