What is MCN
The meaning of MCN, or Multi-Channel Network, is an organization that works with content creators across various digital platforms to offer support, resources, and often monetization opportunities.
In practice, an MCN works as an intermediary between content creators and digital platforms, pooling channels together under a unified network. This helps to facilitate collaboration, audience growth, and revenue generation for content creators within their network.
For example, content creators can join an MCN to gain access to benefits like audience development tools, brand partnerships, and sometimes production resources.
MCNs can also negotiate advertising deals and revenue-sharing agreements on behalf of their creators, contributing to the overall growth and success of the content ecosystem on digital platforms.
What to look out for before joining an MCN
Deciding to become part of a multi-channel network is a key strategic decision for any content creator.
Prior to joining an MCN, it’s vital that you:
- comprehend the specific services or outcomes the MCN commits to providing in return for your payment,
- ensure that you have a clear understanding of the payment distribution schedule, and
- have safeguards in place in case the MCN falls short in delivering payments punctually or fails to fulfill the agreed-upon compensation.
MCN vs. content seeding
Finally, it’s important to understand the difference between an MCN and content seeding. While both can have a major impact on content distribution and audience engagement, they are not the same.
An MCN primarily focuses on supporting content creators across digital platforms, whereas content seeding is a special marketing strategy that involves strategically placing content in various online channels to maximize its reach.