Live Shopping Ads
What are Live Shopping Ads
Live Shopping Ads are an e-commerce based ad format for Douyin Mall. This ad format allows advertisers to display shoppable content via live shopping ads to users who are likely to click and purchase based on interest-based shopping.
What is Douyin E-commerce
Since the launch of Douyin’s Lite Shop as an in-app store in June 2020, Douyin has quickly evolved into a top e-commerce platform in China.
Compared to traditional online shopping where consumers actively research and purchase a particular item across multiple different platforms, Douyin E-commerce revolutionizes the online shopping experience by building a closed purchase loop based on interest-based shopping.
Leveraging its interest-based recommendation system and in-app commerce ecosystem, Douyin E-commerce offers consumers a convenient and intuitive way to discover and buy products.
