What is Xingtu

As a partner service platform by Ocean Engine, Xingtu is dedicated to supporting online influencers at every stage of their journey. With access to over 1,500 MCNs (multi-channel networks), 2 million influencers, 1.9 million brands and clients, and 1,000+ agencies and service providers in China, Xingtu offers a comprehensive network for content collaboration.

What Xingtu offers

At Xingtu, influencer development takes center stage. Through strategic guidance, tailored programs, mentorship opportunities, and other resources, Xingtu empowers influencers to hone their skills, expand their audience, and cultivate lasting engagement.

By fostering win-win collaborations between influencers, brands, and marketers, the platform creates synergistic partnerships that drive mutual growth and success. This entails facilitating strategic connections, negotiating fair partnerships, and fostering a vibrant ecosystem where all stakeholders can thrive together.

Why influencer marketing in China is important

For international brands operating in China, it’s important to consider partnering with local influencers and creators on platforms like Douyin who have established traffic and who have a proven track record of success on the platform.

These creators possess an influential voice and can significantly contribute to making your brand more accessible and appealing to local audiences. Their deep understanding of the local market and cultural nuances can also help bridge the gap and establish a stronger connection with your target audience.

Learn more about China influencer marketing

Related topics: ECPMOCPMARPUContent Seeding, MCN

Share article:
  • linkedin
  • facebook
Join our network of technology partners delivering at the forefront of e-commerce