setting

Case Study

Guides, tips, and other useful bits of information to help you get the most from Ocean Engine.

University of Birmingham

From impressions to in-person engagement, this campaign shows how digital ads on Douyin can drive meaningful student recruitment results.

534,778
impressions
3,644
clicks
0.68%
CTR
Inne

Learn how German children's nutritional brand Inne leveraged origin storytelling and livestreaming to reach parents on Douyin in China.

160%
YoY sales growth
¥30M+
GMV in 7 days
102%
growth in 618 GMV
Little Umbrella

Leveraging influencer marketing and livestreaming in China to scale to over 10M RMB in monthly GMV on Douyin.

¥10M
monthly sales
70,000
new followers
220,000
new Douyin E-commerce customers
GLOBAL E-SHOP

Surpassing ¥500K in sales with a 17-hour livestream during Global Brand Trend Week

¥500K
GMV
15K
Daily viewers
Intima

Intima leveraged Douyin’s Big Brand Surprise Day and celebrity partnership to drive breakthroughs in brand exposure and sales.

Sales growth
233%
Increase in 5A audience
Top 1
Personal Care Bestseller
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Total: 31 results

How a ‘No-Allergy’ Formula Became a Cross-Border Sensation in China

Ferrolip Hits No. 3 in Baby Nutrition During Douyin E-Commerce Global's Trends Week

Women's Personal Care Brand Skyrockets ROI by 155% in 5 Months

Olaplex Partners with Cheng Yi to Promote Chinese New Year Livestream

The Chinese version of Talking Tom Gold Run amassed 21.7 million video views with a Chinese New Year marketing campaign on Douyin.

Samyang spiced things up with a K-Pop global dance challenge.

Double 11: How PacSun Captured the Chinese Market on Douyin with Fashion Influencers Sam Li and win over 280 percent GMV.

Douyin Dominance: KRYOLAN's Omni-Advertising Formula Boosts Sales by 717%

Double 11 Boost: How WHC's Brand Livestreaming and Creator Matrix Generated 200k+ Orders

dermalogica brightened their brand with a glowing Double 11 strategy.

How influencers accelerated vit.O.Best's expansion into China and boosted orders by 153%

A flawless KOC Product Seeding Mission campaign for a beauty brand debut

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