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Case Study

Guides, tips, and other useful bits of information to help you get the most from Ocean Engine.

GLOBAL E-SHOP

Surpassing ¥500K in sales with a 17-hour livestream during Global Brand Trend Week

¥500K
GMV
15K
Daily viewers
Intima

Intima leveraged Douyin’s Big Brand Surprise Day and celebrity partnership to drive breakthroughs in brand exposure and sales.

Sales growth
233%
Increase in 5A audience
Top 1
Personal Care Bestseller
Off&Relax

Through influencer collaborations, targeted ads, and product bundling, Off&Relax increased new customers by 1,100% during its Douyin Double 11 campaign.

+1,100%
New customers
+1600%
GMV
No 1
Personal care category
ChildLife

ChildLife Redefines the Playbook for a Successful Product Launch in China

2ranks
Category Top 10
28x
New product sales growth
No. 1
Store GMV growth
EA Sports (EA Sports FC)

EA Sports FC Promotion Attracts 43,000 Mission For All Videos During CNY

+130M
Trending topic video views
+43K
Trending topic videos
+1.01M
Likes/comments/shares
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Total: 27 results

The Chinese version of Talking Tom Gold Run amassed 21.7 million video views with a Chinese New Year marketing campaign on Douyin.

Samyang spiced things up with a K-Pop global dance challenge.

Double 11: How PacSun Captured the Chinese Market on Douyin with Fashion Influencers Sam Li and win over 280 percent GMV.

Douyin Dominance: KRYOLAN's Omni-Advertising Formula Boosts Sales by 717%

Double 11 Boost: How WHC's Brand Livestreaming and Creator Matrix Generated 200k+ Orders

dermalogica brightened their brand with a glowing Double 11 strategy.

How influencers accelerated vit.O.Best's expansion into China and boosted orders by 153%

A flawless KOC Product Seeding Mission campaign for a beauty brand debut

Douyin Product Card Promotion Leads to a 112.5% Surge in Sales for French Personal Care Brand

Duolingo Gains 10,000 New Followers with Native Douyin Marketing Strategy

Nostalgia captivates, and Douyin's UGC campaign boosts Talking Tom Gold Run's results.

Victory in the Summoner‘s War: Sky Arena with innovation and Brandformance

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