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Case Study

Guides, tips, and other useful bits of information to help you get the most from Ocean Engine.

University of Birmingham
University of Birmingham

From impressions to in-person engagement, this campaign shows how digital ads on Douyin can drive meaningful student recruitment results.

534,778
impressions
3,644
clicks
0.68%
CTR
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Inne
Inne

Learn how German children's nutritional brand Inne leveraged origin storytelling and livestreaming to reach parents on Douyin in China.

160%
YoY sales growth
¥30M+
GMV in 7 days
102%
growth in 618 GMV
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Little Umbrella
Little Umbrella

Leveraging influencer marketing and livestreaming in China to scale to over 10M RMB in monthly GMV on Douyin.

¥10M
monthly sales
70,000
new followers
220,000
new Douyin E-commerce customers
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GLOBAL E-SHOP
GLOBAL E-SHOP

Surpassing ¥500K in sales with a 17-hour livestream during Global Brand Trend Week

¥500K
GMV
15K
Daily viewers
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Intima
Intima

Intima leveraged Douyin’s Big Brand Surprise Day and celebrity partnership to drive breakthroughs in brand exposure and sales.

5×
Sales growth
233%
Increase in 5A audience
Top 1
Personal Care Bestseller
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Total: 31 results
Intima

Douyin Product Card Promotion Leads to a 112.5% Surge in Sales for French Personal Care Brand

Intima
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Duolingo

Duolingo Gains 10,000 New Followers with Native Douyin Marketing Strategy

Duolingo
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Outfit7

Nostalgia captivates, and Douyin's UGC campaign boosts Talking Tom Gold Run's results.

Outfit7
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Com2uS

Victory in the Summoner‘s War: Sky Arena with innovation and Brandformance

Com2uS
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Samyang

Samyang turned up the heat with a Hashtag Challenge

Samyang
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VITALBEATIE

VITALBEATIE’s beautiful approach to Livestream sales

VITALBEATIE
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Facetune

How Facetune drove in-app purchases with intelligent solutions

Facetune
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