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Case Study

Guides, tips, and other useful bits of information to help you get the most from Ocean Engine.

GLOBAL E-SHOP

Surpassing ¥500K in sales with a 17-hour livestream during Global Brand Trend Week

¥500K
GMV
15K
Daily viewers
Intima

Intima leveraged Douyin’s Big Brand Surprise Day and celebrity partnership to drive breakthroughs in brand exposure and sales.

Sales growth
233%
Increase in 5A audience
Top 1
Personal Care Bestseller
Off&Relax

Through influencer collaborations, targeted ads, and product bundling, Off&Relax increased new customers by 1,100% during its Douyin Double 11 campaign.

+1,100%
New customers
+1600%
GMV
No 1
Personal care category
ChildLife

ChildLife Redefines the Playbook for a Successful Product Launch in China

2ranks
Category Top 10
28x
New product sales growth
No. 1
Store GMV growth
EA Sports (EA Sports FC)

EA Sports FC Promotion Attracts 43,000 Mission For All Videos During CNY

+130M
Trending topic video views
+43K
Trending topic videos
+1.01M
Likes/comments/shares
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Total: 27 results

Samyang turned up the heat with a Hashtag Challenge

VITALBEATIE’s beautiful approach to Livestream sales

How Facetune drove in-app purchases with intelligent solutions

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