One of the best ways for brands to engage influencers on the Douyin platform is to use a dedicated service such as Xingtu. As a partner service platform provided by Ocean Engine, Xingtu offers invaluable guidance and support to influencers throughout their entire journey, ensuring mutual success for all participants within the ecosystem. In total, the service offers access to over 1,500 MCNs (multi-channel networks), 2 million available influencers, 1.9 million brands and clients, as well as more than 1,000 agencies and service providers.
At Xingtu, influencer development takes center stage. Through strategic guidance, tailored programs, mentorship opportunities, and other resources, Xingtu empowers influencers to enhance their skills, expand their reach, and cultivate a loyal audience.
Secondly, Xingtu believes in the power of collaborative partnerships. By fostering win-win collaborations between influencers, brands, and marketers, the platform creates synergistic partnerships that drive mutual growth and success. This includes facilitating strategic connections, negotiating fair partnerships, and fostering a vibrant ecosystem where all stakeholders can thrive together.
Thirdly, the platform constantly pushes the boundaries of marketing strategies and techniques, leveraging cutting-edge technologies and trends. By staying ahead of the curve, Xingtu empowers influencers and marketers with the tools and insights needed to stand out in an ever-evolving digital landscape.
2) Content solution packages
The second key channel to collaborate with creators on Douyin is to utilize native content solution packages widely available on the platform. These packages allow advertisers to procure Branded Hashtag Challenges, Mission for All series, or other sponsorship packages that include or attract influencer resources and support.
The Mission for All series, for example, invites creators to participate in brand messaging by incentivizing talented creators to produce on-brand videos by offering immediate rewards. Brands can also guide the quality and relevance of the created content to better fulfill their promotional goals.
Each content package can be further customized with event page privileges, paid ads, influencer matching, and so on, to maximize impact and drive sales to a Douyin Liteshop, which provides a spot for consumers to browse, shop, and repurchase.