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Case Study

Guides, tips, and other useful bits of information to help you get the most from Ocean Engine.

Little Umbrella
Little Umbrella

Leveraging influencer marketing and livestreaming in China to scale to over 10M RMB in monthly GMV on Douyin.

¥10M
monthly sales
70,000
new followers
220,000
new Douyin E-commerce customers
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GLOBAL E-SHOP
GLOBAL E-SHOP

Surpassing ¥500K in sales with a 17-hour livestream during Global Brand Trend Week

¥500K
GMV
15K
Daily viewers
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Intima
Intima

Intima leveraged Douyin’s Big Brand Surprise Day and celebrity partnership to drive breakthroughs in brand exposure and sales.

5×
Sales growth
233%
Increase in 5A audience
Top 1
Personal Care Bestseller
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Off&Relax
Off&Relax

Through influencer collaborations, targeted ads, and product bundling, Off&Relax increased new customers by 1,100% during its Douyin Double 11 campaign.

+1,100%
New customers
+1600%
GMV
No 1
Personal care category
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ChildLife
ChildLife

ChildLife Redefines the Playbook for a Successful Product Launch in China

2ranks
Category Top 10
28x
New product sales growth
No. 1
Store GMV growth
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Total: 28 results
Com2uS

Victory in the Summoner‘s War: Sky Arena with innovation and Brandformance

Com2uS
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Samyang

Samyang turned up the heat with a Hashtag Challenge

Samyang
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VITALBEATIE

VITALBEATIE’s beautiful approach to Livestream sales

VITALBEATIE
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Facetune

How Facetune drove in-app purchases with intelligent solutions

Facetune
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