Trends & Insights
Trends, insights and other useful bits of information to help you get the most from Ocean Engine.
Learn the latest GenZ video and e-commerce trends on Chinese short-video platform and how you can take advantage of Gen Z behavior on Douyin.
Learn how to leverage Douyin and in-app tourism marketing features such as KOL marketing to drive tourism from China in the new travel era.
Douyin ( 抖音) is the most popular short-video app in China. With built-in e-commerce and livestreaming, Douyin is a vital advertising channel.
E-commerce in China is changing. If you don't know about social commerce and advertising on online shopping apps in China, read now!
Ocean Engine offers global brands a one-stop advertising platform to advertise in china on either Douyin ads or advertising on Toutiao.